Avenue de Champagne in Épernay: complete guide, cellar tours, and Champagne houses

The Avenue de Champagne in Épernay is one of the most prestigious places in the region. It alone contains over 110 kilometers of underground cellars and around 200 million bottles aging beneath the city.

Classified among the major sites of Champagne heritage, it attracts millions of visitors each year seeking cellar tours in Épernay, tastings, and experiences centered around Champagne.

Inscribed on the World Heritage List of theUNESCO since 2015the Avenue de Champagne is today a must-visit destination for lovers of bubbles and history.

Strolling along the elegant façades, visiting historic cellars, or simply enjoying a glass on a terrace—this is a unique experience to enjoy! In 2025, the Avenue de Champagne celebrated its 100th anniversary.

It is also home to 15 Champagne houses, making this avenue an essential stop for anyone wishing to discover the Champagne vineyards.

Formerly called the “Faubourg des Folie,” the Avenue de Champagne developed from the 19th century onward with the rise of the Champagne trade. Major Champagne houses gradually settled there, taking advantage of the hillsides and natural cellars carved into the chalk.

Over time, it became an international symbol of Champagne prestige. Today, it still embodies the elegance and expertise of the winemakers and Champagne houses of Épernay.

Cellar tours in Épernay are among the most sought-after activities for travelers. Beneath the Avenue de Champagne lies a true labyrinth of cellars and galleries housing millions of bottles in aging.

Several Champagne houses offer guided tours:

• Moët & Chandon : ideal for visitors looking for a cellar tour experience in Épernay that is both prestigious and immersive. Perfect for Champagne lovers who want to discover one of the biggest names in the region!
• Boizel : ideal for visitors looking for an authentic and refined cellar tour in Épernay. Located on the Avenue de Champagne, it offers a more intimate discovery experience in an elegant, history-rich setting.
• Mercier: Ideal for families thanks to its little train that runs through the underground cellars, making the visit both fun and accessible to everyone. A unique way to discover the world of Champagne in Épernay.

It’s a unique immersion into the world of Champagne, ideal for understanding why Épernay is considered the capital of Champagne.

Beyond cellar tours, the Avenue de Champagne is a lively and vibrant place. You can discover:

• seasonal events (Habits de Lumières, sports activities, white party evenings…)
• tastings on terraces (Perrier-Jouët, Collard-Picard or Leclerc Briant)
• wine tourism experiences (Musée du Champagne, cellar visits,…)
• architectural walks

It is also an ideal starting point for exploring the surrounding vineyards and Champagne villages with My Vintage Tour Company !